
If you want to attract more traffic to your real estate website, there are many different ways to do it. The best way is by creating high-quality content that will generate leads and increase sales. You can also use local SEO strategies or social media marketing to drive traffic to your site.


## Produce high-quality content.

Quality content is the best way to get your brand and website noticed, which will in turn increase traffic to your site and help you generate leads. It’s also a great way for search engines like Google and Bing to recognize your site as an authority on real estate topics.

In order for visitors to share or link back from their social media platforms (Facebook, Twitter, etc.), they need something of substance that interests them first—so make sure it has something worth sharing!

## Create content for local search queries.

Local search is an important part of the real estate market. People are searching for information about real estate in your area, so use Google Keyword Planner to find out what people are searching for online. Then, you can create content that answers those questions and gets them to your website.

For example: If people are looking for homes in Kiambu and want to know more about how much it would cost them to buy a house there, write an article explaining exactly what you mean by “average home price” (it's not just one number). You might also include graphs or tables showing how much different types of homes cost within that county over time—this will help potential buyers understand if they're getting a good deal or not!

## Boost your local SEO.

The first step to getting more traffic to your site is boosting local SEO.

Use keywords in your domain name, website title, and meta description. These are all things that you’re likely going to see when someone looks at your website. They help visitors find you by providing them with a better understanding of what they can expect from visiting your site and how they can use it best (e.g., “Home” vs “Real Estate"). If it helps with any of these things—and it will—then use them!

Include the keyword(s) in the body of each article on each page (or blog post). This will ensure that anyone searching for those terms gets directed to relevant content about properties near where they live/work instead of generic listings all over town which aren't helpful at all when compared against what most people want from their searches: specific results based off location information so as not only find homes close enough together but ones equipped properly too; something like this might look something like this:

## Publish a newsletter for current and potential clients.

Use a tool like MailChimp or Constant Contact to create your newsletter.

Include a call-to-action at the end of each newsletter, asking readers to call you (or visit your website) if they want more information on the property listed in that issue.

Include links back to your website or blog so that people can easily find out more about what’s available in town without having to search through multiple websites and apps.

Create separate email lists for each property you list—this will help keep things organized! You can also send updates via push notifications on those days when traffic is high enough that it's worth sending an email blast instead of just posting an update on Facebook page or Twitter feed (which would require less effort).

## Add social share buttons to your property website.

- Add share buttons to your website.
- Share buttons can be added to posts and pages, as well as your website header or footer.
- You can also use them on the sidebars of your site if you'd like!

## Use social media to promote your content and services.

Social media is a great way to get your content and services in front of the right audience. To do this, you need to use hashtags on all of your social media accounts. Hashtags are like keywords that help people find specific posts on social media platforms like Facebook, Instagram, Twitter and YouTube. You can also use them as keywords when promoting your business online so that people who search for those same things will see your post instead of someone else's!

You should post at least once every day on each platform (Facebook has rules about how often you can post). Posting too much often just gets old fast - try posting once every two weeks instead!

## Make sure your real estate website is mobile-friendly.

It's important to make sure your website is mobile-friendly. If you don't have a responsive design, then the content on your site will be hard to read on a mobile device.

The best way to ensure that all of your users can access and use your site easily on whatever type of device they're using is by creating a responsive design. This means that everything—from text size and spacing between elements, font sizes and even navigational elements like links—will adjust according to how big or small someone makes their browser window (or tablet screen). You'll also want to make sure that all images used in blog posts are optimized for smaller screens so they load faster when viewed from an iPhone or iPad than from any other device with less pixel density than an iPad Pro 11" model; this includes images from Instagram Stories as well as Facebook photos shared via Messenger app!

Other things worth considering include making sure the navigation works well on both desktop browsers (such as Chrome) but also in apps like Google Maps where menus may be displayed differently depending upon which platform someone's using at any given time."

## Help your clients find you on Google Maps.

If you want your clients to find you on Google Maps, it's important to be visible in the search results. There are two ways to do this:

Add a business listing on Google Maps. The free service is easy to use and allows you to add a photo and description of your business as well as get directions from any location in the world by searching for your address or phone number. To add yours, go here (https://www.google.com/maps/businesses/?hl=en).

Get more exposure with local media coverage and reviews from trusted sources like Yelp or Zillow Real Estate Agent Directory that can drive traffic directly into your website!

## Use attractive visuals to increase engagement.

You can use attractive visuals to increase engagement.

High quality photos: Professional photos are the best way to promote your listing, but you don't need a professional photographer for this job. There are plenty of free stock images available online that will work just as well if not better than any professional photographer's shots!

Relevant images: Make sure your image is relevant to the content of your blog post or article (e.g., if you're writing about home staging tips, make sure all of your photos show examples). This ensures that people coming across it will find something they're interested in seeing more of—and thus feel compelled to click through and read more!

## Invest in online ads that drive traffic to your real estate website.

Online ads are a great way to get traffic to your site. Most real estate websites have integrated with Google AdWords, Facebook and LinkedIn, giving you access to an audience of millions.

Set a budget for your ads, test different ad formats (such as video or mobile) and target your audience accordingly.

## Create a Facebook group for people interested in property in your area.

Create a Facebook group for people interested in property in your area.

Using Facebook groups is a great way to connect with other agents and local experts, share content, get feedback and post about new listings or specials. You can also use groups to promote your website by sharing it on the page where you are posting about the group itself (e.g., "Join our Facebook Group").

## Advertise your website on business cards

Business cards are the perfect way to get your website in front of potential clients.

Use a QR code on your business card to direct people to your website and social media profiles.

You can use this method for both print and digital marketing campaigns, as well as for direct mailings or any other type of mailing list management tool you might use (like MailChimp).

## Create a printable flyer for your real estate website

You can create a printable flyer for your real estate website that promotes your business.

Here are some tips for creating a great flyer:

- Include a call to action (CTA). This is what you want people to do when they see it. For example, “Click here now!” or “Stop by our office today!”
- Include links to other pages on your site where they can learn more about you and/or buy something from you. Make sure these links are easy-to-find so that people don't get lost before getting to the point of interest in their search results window or mobile app interface on their phone screen! If this isn't possible because there aren't enough room on paper then just put contact information instead like: email address; phone number(s); social media handles/links etcetera...

## Use QR codes in your marketing materials

QR codes are a great way to get people to your website. They're easy to create and can be used in many different places, including business cards, flyers, posters and more. You can even use them on your website itself!

QR codes are one of the best ways to get traffic from Google searches—they'll show up at the top of SERPS (search engine results pages). This means that anyone who happens across these codes will be directed straight towards whatever you're selling or promoting on your site.

## Use retargeting ads to convert leads

When you use retargeting ads, the company sends out an ad to people who have visited your website but didn't buy anything. The goal is for these visitors to come back and complete a sale.

The process works like this: when someone visits your site and leaves without completing a purchase, you'll send them a series of ads over time that remind them about what they didn't buy (for example, "You might like this product!"). If the person decides to purchase something from the advertiser after seeing those ads, then he or she has been converted into a lead—and now has an email address that can be used for future marketing purposes (such as sending offers).

## Create social media profiles for your agency and its agents

Social media is a great way to build your brand and increase your customer base. Create social media profiles for the agency and its agents, post photos, videos and other content that is relevant to your market. Use hashtags in posts so they can be found by people searching for similar topics on Instagram or Twitter.

## Use Instagram Stories to showcase properties

Instagram Stories are a great way to showcase your real estate property, and they can be even more effective than posting on the main feed.

Create a story for each property you want to promote. You can use this space to show off features or answer questions about the property (like “What’s the square footage?”) so that potential buyers know what it looks like before they visit in person.

Use an Instagram filter for some extra pizzazz! A few filters will do wonders for showing off your properties' best qualities—and it's easy to add them during editing time later on so there's no need for extra work from you at this point!

## Post videos highlighting the benefits of homeownership or the homebuying process

Video is a great way to engage your audience and can be used to educate and inform, entertain, inspire and sell.

Educate: Video can help you share relevant information with your audience that they may not have access to in another way. This includes videos on the benefits of homeownership or the homebuying process.

Inform: Video can be used as an informational tool about what it's like living in an apartment or house versus owning one by sharing stories from people who have lived there before you did (or will). It also gives viewers a sense of what having their own place feels like—whether it's just starting out buying their first home or upgrading from something smaller into something bigger later down the road!

## Publish relatable content on Facebook, LinkedIn or Twitter

You can get more eyes on your content by publishing relatable and engaging posts.

The best way to do this is with the help of Facebook, LinkedIn or Twitter.

Publish relevant content that’s in line with what your audience wants to see. For example, if you are a real estate agent in California and want more people to see your website, write about how you’re using social media marketing tools like Facebook ads or Twitter campaigns to attract new customers. If there's an important news story happening within the community (like an earthquake), publish an article on how this affects home values in California. The next step would be creating posts around topics that are trending in your area so they appear higher on search engines like Google when people search for information related to those topics—and therefore will likely find them first when looking through their social media feeds!

## Run paid ads on social networks to get traffic to your website fast

If you're looking to get traffic quickly and efficiently, paid ads on social media networks are a great way to target your audience. You can target by age, gender, location and interests. To set up an ad campaign for Facebook or Instagram:

Go to the Ad Manager tab on your business page (which is located under the More section).

Click on "Paid Posts" under the Ads heading at the top of the page.

Select which type of post you want to run—this will determine what kind of people see it when they search for something related to real estate or listings within their area (for example). If someone types "apartment rentals" into Google Maps or Yelp while searching for apartments near me then I might have an ad that says "I'm renting this place!"

## Write blog posts that answer common property related questions

Blog posts are a great way to answer common customer questions. If you have a large section of your website dedicated to real estate, then it's important that you can drive traffic back to this page. Blogs are one of the best ways of doing this because they're unique and people want more information about what they're looking at.

Another benefit of blogging is that you'll be able to generate leads for potential clients or inquiries into your business by answering questions in your blog posts (or just writing articles). For example, if someone asks "How much does it cost?" then maybe you could write an article called "How much does it cost?" which answers this question based on an average or median price point across all communities owned by [company name] so far!

Use Google Keyword Planner to find topics people are searching for online (that you can write about)

Google Keyword Planner is a free tool that can help you find keywords that are relevant to your business.

Google Keyword Planner shows you how many people search for specific keywords, and also gives you information about what other related phrases people use too. For example, if you sell real estate in Dallas, Texas, it would make sense for people interested in buying real estate in Dallas to also be interested in "real estate agent" or "real estate company." This way they can find the type of person who works at the agency/company they are looking for.

## Collaborate with other real estate agents to get more traffic and leads from shared audiences

Working together can be a great way to get more traffic and leads from shared audiences.

Collaborate with other real estate agents to get more traffic and leads from shared audiences. Share listings and leads with other real estate agents. Ask your colleagues to share their listings with you, or ask them if they’d like to collaborate on promoting each others' listings.

## Ask previous customers for testimonials, then publish those reviews on your site and elsewhere online (like on Google My Business and Facebook)

Testimonials are a great way to build trust with potential customers, and they can be used on your website, social media and other marketing materials.

If you have a lot of loyal customers who are willing to leave positive feedback for others to see, ask them if they would mind sharing their story with the world. They may be happy enough to do so in exchange for some compensation (like free products or services), but even if it's just an email address at first (and maybe even later), that's better than nothing!

Once you've collected testimonials from past clients or satisfied customers—and preferably before those people have left their reviews elsewhere online—publish them on your site so that current visitors know what kind of service they can expect from new ones.

## Conclusion

We hope that these tips help you get more traffic to your website. Remember, the key is to keep improving and adding new strategies to your marketing mix as time goes on. The best way to get traffic is through consistent optimization efforts that work in tandem with other strategies like social media or email marketing campaigns. You will also want to keep track of what works well for your business so that you can replicate those successes when needed!

If you want to attract more traffic to your real estate website, there are many different ways to do it. The best way is by creating high-quality content that will generate leads and increase sales. You can also use local SEO strategies or social media marketing to drive traffic to your site.

20+ ways to get traffic to your real estate website


Facebook lead ads are a well kept secret among top performing real estate agents. Lead Ads allow you to collect customer contact information from your facebook ads. The best part is, your leads don't need to manually fill in their contact details as these already exist in their facebook profile. You get tons of leads and spend less on ads.

In this post, I am going to show you how to create Facebook Lead Ads and how to optimize them for the best results on facebook.

### Facebook Lead Forms

To get started with facebook lead ads, you first have to create a form. Here is how to create the Form;

1. Got to [Facebook business suite](https://business.facebook.com).
   <img src='../images/EuNs44P8.jpeg' alt='facebook business suite' />

2. Click on More tools,
   <img src='../images/6d8hupVS.jpeg' alt='facebook ads manager' />

3. Click on create a new form, on the top right corner.
   <img src='../images/wN5N1DuW.png' alt='facebook facebook lead forms' />

4. Fill in the form details
   <img src='../images/tmFYq33V.png' alt='facebook lead ads' />

5. Your form is ready to be used in ads. You can create new ads, with the lead generation Ad intent to use your form. Or you can click on boost on the forms list to create an ad with the form.
   <img src='../images/V9Nf_BRU.png' alt='facebook lead ads' />

### Success Tips for Facebook Lead Ads

Use Higher intent form type, instead of More volume. More volume form types allow users to easily autofill the form and submit which might lead to poor quality leads. Higher intent forms add an extra step for potential leads to confirm their details before submitting. This extra step is crucial to help improve the quality of leads you get.

Common lead forms usually ask for the lead’s: Names, email, phone number. This information is usually already available on their facebook account which facebook automatically fills out on the form. It is advisable to add an extra question just so that it is not too easy to fill out and submit the form. This is for the same reason as above. When it is too easy to submit, you tend to get a lot of low quality lead.

Use the ad’s image instead of uploading an image for the form. This is to create a seamless transition form the ad to the form.

Once published you can not edit the form again. Make sure you double check all details befor publishing your forms. If you are not sure about something, you can always save the form as a draft and come back to it latter.

Lead forms will not notify you on new form submissions. You can link up other apps for email notification. If you have a CRM you can check if your CRM supports automatically adding leads from Facebook Lead Ads. Another option for finding your leads, is to download the leads on the ad page.

That is all for now. Watch out for the next post on how to create winning ads using your form.

Find out [how much a real estate website costs](/articles/real-estate-website-price), in our latest article.


In this post you are going to learn how to generate real estate leads with facebook lead ads. Facebook forms allow you to collect customer contact details from your facebook ads.

Facebook Lead Ads for Real-Estate


We recently generated 42 leads in one week at the cost of $0.2 per lead for one of my clients, Hao Finder. Hao Finder is a real estate company that provides both rentals and properties for sale to their clients. In this article I am going to explain just how we were able to archive this and how you can also get similar results. The leads were a mix of rental and sales leads mostly for properties in Nairobi.

![lead generation campaign](/img/lead-gen-campaign.png)

## How we generate high quality real estate leads

To archive these results we used paid Facebook ad campaigns with the [lead generation](https://www.facebook.com/business/help/387294348401675) objective. The campaign was a Lead generation focused campaign. We used a clear and captivating exterior shot of an apartment block.
This was a single image ad instead of a carousel or multiple images ad. These perform better as; for someone interested in your property to find more details, they have to click on your ads.
The other unique thing about this ad is; we did not put any of the property’s details on the Ad’s description. We were promoting access to options, instead of a particular property.

## What type of Facebook ad should you run for real estate leads

From our experience running various Facebook ads, you only need two types of Facebook Ads. One ad to generate interest and find your audience and another one to convert and generate leads.

To generate interest and find our audience, we use a [video views ad](https://www.facebook.com/business/help/1635030749917644) and promote it to get more views. Even if you have no videos, you can convert your images into a slideshow. The benefit of video ads is that Facebook allows you to generate audiences using your video engagement.

For example, if you have a 20 second video. You can create an audience for people who watched your full video, this is your hottest audience. You can also generate another audience for people who viewed more than 5 seconds of your video.

## How we generate real estate leads on Facebook

Lastly, you need to run a lead generation campaign targeting the audience you created on the above step. It doesn't matter the type of ad you run at this stage, just make sure you choose lead generation or conversion as the campaign objective of Facebook. This tells Facebook’s algorithm to show the ad to people most likely to become a lead based on their online activity.

If you need help running high conversion real estate lead generation campaigns on Facebook, [contact us](https://www.geoffokumu.com). We are a design and marketing studio that provides high performance sales strategies. Unlike most agencies, we can confidently guarantee that our strategies will grow your business.


We recently generated 42 leads in one week at the cost of $0.2 per lead for one of our clients. In this article I am going to explain just how we were able to archive this and how you can also get similar results.

Real-Estate Lead Generation Campaign Case Study


In as much as new [property marketing](/) techniques are emerging, real estate websites have been and continue to be the most used channel by most agents. Almost all real estate agents are using or used a listing directory to promote their properties.

Compared to digital or media advertising where you promote your properties to a hypothetical audience, people browsing listing websites are actively involved in the real estate industry.

This post is the most comprehensive list of [property websites in Kenya.](/articles/real-estate-website-price) The list is divided into two parts, portal sites and agency sites. I have also created subcategories for niche websites in, serviced properties, holiday properties and luxury properties.

## TL;DR

- BuyRentKenya
- Property24
- Jiji.co.ke
- deals.jumia.com
- cetonvale.co.ke
- mzalibu.com
- property.mitula.co.ke
- thestarclassfields
- homes.trovit.co.ke
- kenya.rentline.co
- estatecloud.co.ke
- diamondcityvillas.com
- linkupproperties.net
- pigiame
- toletdigital.com
- propertybox.co.ke
- propertytoday.co.ke
- myproperty.co.ke
- ifurnish.co.ke, niche
- ke.pata.africa
- anza.co.ke
- fyndaa.com
- rentpoa.com
- haofinder.com
- commercialpropertykenya.com
- properties.co.ke

## Property portals

These are real estate websites that allow you to login and manage your own ads. Some of these sites are paid while others are free. These sites tend to have a lot of competition. The good thing is that most of them will allow you to surface your ads above other listings for a fee.

### BuyRentKenya

[BuyRentKenya](https://www.buyrentkenya.com) is a popular property portal with years of experience and domain authority. Domain authority means that BuyRentkenya ranks higher on google for many property related queries in Kenya. With a significant share of property searchers traffic, BuyRentKenya is an ideal platform for promoting your properties.

### Property24

[Property24](https://www.property24.co.ke) is part of an international network of property portals in Africa. In addition to their web property portal, Property24 also has mobile apps for both android and iOS. With a stable app, thousands of monthly visits and several marketing and analytics features, Property24 is an ideal platform to promote your properties.

### Jiji.co.ke

Unlike other sites in this list, [Jiji](https://jiji.co.ke) is not a property exclusive portal. Jiji is a free classifieds portal for multiple products and services including properties in Kenya. It is free to create a property ad on Jiji.co.ke. With over 30,000 property ads promoted, Jiji.co.ke has proven to be a trusted platform to advertise on.

### deals.jumia.co.ke

[Deals](https://deals.jumia.co.ke/real-estate) by Jumia is also a free classifieds site for all products and services. It has however proven to be a good platform for promoting properties with over 50,000 ads. It is free to post ads on deals.jumia.co.ke. The platform gets a lot of traffic due to its domain and brand authority, derived from Jumia. The only downside is that the large number of active ads means that you are competing with thousands of other ads for visibility.

### cetonvale.co.ke

[Cetonvale](https://cetonvale.co.ke) is a property advertising portal for agents. It operates more like a property advertising agency, partnering with over 250 agents who promote their listings on the platform. The biggest selling point of Cetonvale is that it caters to properties exclusively, raking in relevant traffic to your ads.

### mzalibu.com

[Mzalibu](https://www.mzabibu.com) looks like a new entrant in the property portal space. The site looks a lot like a template design than a custom developed solution. Apart from that, it has a significant number of active ads and unique searching and filtering features.

### property.mitula.co.ke

[Property.mitula.co.ke](https://property.mitula.co.ke) is like a search engine for property portals. It craws popular sites and provides a convenient search for property searchers. If you have a custom listing website, you can become a partner to

### homes.trovit.co.ke

[Homes.trovit.co.ke](https://homes.trovit.co.ke/) is a property search engine aggregating listings from thousands of sites into a single portal. You cannot directly post your ads on the platform. To get your properties featured on the platform, you will have to post it on any of their partners, which include property24 and deals.jumia.co.ke.

### the-star.co.ke/classifieds

[The Star Classifieds](https://www.the-star.co.ke/classifieds) is a search engine for Kenya's classified ads. It aggregates product and services ads from several popular sites. The site has over 40,000 property ads. Your ads will get featured on their classifieds if you post them in any of their partner sites.

### kenya.rentline.co

[Kenya.rentline](http://kenya.rentline.co) is a property classifieds dedicated to promoting rental properties in Kenya. The site is fast, responsive with unique features for analytics and sharing. It is free to post your ad on the portal. The team at Kenya.rentline is committed to only promoting fresh listings which explains their active ads volume, which is lower compared to the other high traffic portals.

### estatecloud.co.ke

[Estatecloud](https://estatecloud.co.ke/listings/) is a leading platform to help you get your way around developments in Kenya's property markets. Dealers in real estate news, research, content and data. You can register as an agent to promote your properties on the platform.

### pigiame.co.ke

[Pigiame.co.ke](https://www.pigiame.co.ke/) is a free classifieds portal for any product or service. It is fairly popular for property advertising with over 7,000 active property ads. The site has a lot of traffic. However, the heavy competition on the site may undermine your ad’s visibility.

### toletdigital.com

[toletdigital.com](https://www.toletdigital.com) is more of a real estate marketing agency website than a property portal. The site is run by ToletDigital agency, who also offer a suite of other services for property marketing.

### propertytoday.co.ke

[Propertytoday.co.ke](https://propertytoday.co.ke) is a niche classifieds site for property rentals and sales. The site has a significant number of active ads for properties in the Nairobi metropolitan are.

### myproperty.co.ke

Myproperty.co.ke is a property portal run by BIC Agency. The site has a lot of bugs and UI inconsistencies. Apart from that, it appears to have a significant amount of active listings and traffic.

### ke.pata.africa

[ke.pata.africa](https://ke.pata.africa/) is a classifieds platform for any service or product. It has a significant volume of traffic and is ideal for promoting rental properties. The only problem is that since it is hard to reach your target audience on the platform compared to other property specific classifieds portals.

### anza.co.ke

[Anza](http://www.anza.co.ke/) has been around for a while. Anza is a property portal and a business directory for real estate practitioners. With a significant volume of traffic anza.co.ke is an ideal platform to promote your properties.

### fyndaa.com

[Fyndaa.com](https://www.fyndaa.com/) is a website that makes your search easier for what you may be looking for near your location or across Kenya – a service, product, car or property for sale or rent. It is free to advertise your property for sale or rent on fyndaa.com.

### rentpoa.com

[Rentpoa](http://rentpoa.com/) is a real estate listing website that allows real estate agents to post their rentals for free. The website has a very basic user interface. It is however very fast and responsive. The platform also gets a significant web traffic from property searchers which makes it ideal to advertise your rentals.

### haofinder.com

[Haofinder](https://haofinder.com/) is a protech and property advertising company. The company runs a property blog and listing portal with significant traffic. Ads on haofinder.com get featured on their blog as well as other partner sites. Haofinder also offers several property marketing services. If you are looking for a manged solution, haofinder is one to consider.

### properties.co.ke

[Properties.co.ke](https://properties.co.ke/) is a property advertising portal that allows real estate agents to post their properties for free. The website has a very intuitive user interface. It is a new entrant in the market but has significant web traffic and domain authority.

### Closing

That's all for now. This article will keep getting updated as new options come up.

Find out the [price of a real estate website](/articles/real-estate-website-price) in our latest article.
Find out how to get leads with [Facebook lead ads](/articles/facebook-lead-ads) in this new article


This post is the most comprehensive list of property websites in Kenya. With categories for luxury property websites in kenya, furnished property websites in kenya, serviced apartments in kenya, properties to rent in kenya, properties to buy in kenya, real estate news in kenya

20+ Property Websites to Promote Your Properties in Kenya


It is no secret that most house hunters search online. That, combined with the fact that most property developers and agents are advertising online, makes it crutial that you should invest in making your properties stand out.

[Property websites](/articles/real-estate-listing-sites-kenya/) offer you access to a large qualified market. The biggest huddle is that the same orpotunity is offered to all your competitors. To stand out, you have to make your property ads as catchy as possible.

This post contains tips and techniques you can use to make your ads stand out from the competition. You will learn how to get people to click on your ads, and how to convert those clicks to leads leads.

## 1. Getting Clickthroughs

### Property Images

The human brain processes images a lot faster than words. To capture someone's attention as they quickly scroll a page, you must use really catchy images.

![house with swiming pool](../images/taylor-grote-415993-unsplash.jpg)

Having a proffesionally captured image of your property could be all that it takes to get prospects to click and view your ads. You can either hire a proffesional photographer or purchase the tools do it yourself. To make a great photo, all that it takes is a good camera, good lighting, the right angle and an elegant setting.

You should also select the best photo as the featured image that people will see before they click on your ad.

### The Ad Headline

It takes less than 2 seconds for somebody to decide if something is worth their time. During that time, they will examine the image and headline.

> On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

― David Ogilvy

A good headline must answer most of the prospect's question at that stage in their property search. Most of the times, this will be:

- The number of bedrooms
- The house type
- The offer type, sale or rent
- The property location

Good headlines are like, **_'Maasai Mara 3 bedroom holiday lodge'_**, **_'2 Bedroom Apartment for rent, Nairobi'._**

### Features and amenities

Most [real estate websites](/articles/real-estate-listing-sites-kenya/) display a preview of the most important features of a property in the preview card to help prospects find their ideal property easier. A user searching for a property with amenities that your ad displays will clickthrough to view your ad. Adding specific ammenities will also rank your property high for specific search keywords and filters.

### Location

The most common search terms prospects use when searching for a property online will include a location. Adding useful location specific keywords will make sure your property is discoverable if users search within the listing platform or through other search engines.

### Consitent Visual Guidlines

If you have a strong brand, following a consitent design guide for your photographs and graphics will make your ads instantly noticiable.

### Refresh your ads

Always be on top of the list by occationally updating your ads. Most listings website show the latest ads first. By occationally updating your ads, they will alays appear on top in search results.

## 2. Engaging prospects

### Detailed description

Provide an indept but not too long description of the property. Provide some interesting history if it exists.

### Neighbourhood guide

Provide a detailed description of the neighbourhood and what community, lifestyle and amenities your prospect will be buying towards.

### Images

Provide proffesionaly captured, well lighted images that show case of the good angles of the property. Images sale, and you should always invest in high quality photography for your property ads.

### Video

Provide a video tour of the property to engage prospects in a higher visual fomart.

## 3. Converting

### Contacts

Provide the listing agent contacts. Make sure you provide a contact for the listing agent. Some prospects take longer to convert and will just save your number to get in touch later. You may also get selling clients from your property listings. Always include your contact.

### Call to action

You should include a call to action as part of your copy to envite prospects to take the next step. A simple, 'CALL TO SCHEDULE A VIEWING' in your property description, will go a long way to encourage your prospects to reach out.

## Conclution

Now you know, go ahead and win.


Simple real esatate property marketing tips to help you convert more prospects from listing websites. How to use good real estate photography, copywriting and CTAs to get more leads.

How to Make Your Properties Stand Out in Property Listing Websites


If you a looking for a specific number for how much a real estate website should cost, you won’t find it. Real estate websites can be expensive, very expensive. But that does not mean you can’t get an affordable one. In this post, I am going to show you several options to get a real estate website that will elevate your business without breaking the bank.

## You may not need a website

Before we get into the cost of a website, we should first see if you actually need a website. A website is a tool. Like any other tool, you have to take good care of it for you to get the best results. What this means is, just having the website alone will do little to grow your business. If you are not ready or don’t have the capacity yet to keep adding content and promoting your website, you will not enjoy the full benefits of owning a [real estate website](/).

There are several other options to promote your properties online. Social media pages like; [Facebook](/articles/facebook-lead-ads), [Twitter](https://www.twitter.com), [Instagram](https://www.instagram.com) and [Linkedin](https://www.linkedin.com) will give you a lot of reach for free. You may need to pay, to get the best results on some social platforms, especially Facebook. Another popular option to get lots of leads online is using property listing websites. [Property listing websites](https://www.buyrentkenya.com) get a lot of traffic from genuine leads. People in a specific stage of their home or property search.

Check out our list of [top property marketing websites in kenya](/articles/real-estate-listing-sites-kenya).

## Why your business should have a website

The first and most common reason why people get a website is to grow the business. This can be through increased lead generation or better brand visibility. Other reasons you may want to get a website are;

- To increase your credibility among new customers
- Differentiate your brand
- Improve service delivery
- Automate several aspects of your business
- Your customers expect it
- Get more listings
- Your business can be available 24/7 when you are not
- Compete with industry goliaths

## The cost of a real estate website

The cost of a [real estate website](/) varies a lot. Ask ten web designers, and you get ten different answers. There are three different budget levels for a property website. The price for these may vary depending on the developer but you will always find three different tiers.

Let us look at each one of these budget tiers and see what you get;

### Template Website

**Est Price: KSH 5,000 - KSH 30,000**

**Hosting and Support: KSH 5,000 - 15,000 per year**

These are websites made using a common template. With a few tutorials, you can easily learn how to create one of these yourself. You can hire a web developer at a very affordable price to set up one of these for you. The developer will customize the template, adding your logo, images, content and brand colours to make it a bit unique.

You will typically be charged a setup fee and the ongoing hosting, security and support service fee only for this type of website.

The biggest benefit of this type of website is the fast development time and affordable price. However, for those benefits, you give up control over the structure and layout of your website. Your website will also look the same, in a way, like many other agents.

### Website as a Service

**Est Price: KSH 2,000 - KSH 10,000 per month**

**Hosting and Support: 0**

This type of website is provided by marketing or website developers who package a portfolio of online marketing services including a website. For a fixed monthly fee, depending on the developer, you will get a custom property website as well as essential marketing and support. Some developers also include yearly website refreshes. Typically packages include SEO marketing, Content Marketing, Website updates and online ads.

### Custom websites

**Est Price: KSH 30,000 - KSH 1,000,000**

**Hosting and Support: KSH 5,000 - 60,000 per year**

[Custom websites](/) give you complete control over the look and structure of your website. A web developer will work with you and your team to develop design mockups that encompass everything you are trying to accomplish with your website. A typical design phase will include several back and forth between you and your web designer until the design is perfected.

Once the design is complete a [website developer](/) will bring your site to life following the design from the first step. You get a website that is unique and the best representation of your brand. You also get to integrate several lead capture features and automation. Most websites will have a contact form, email signups, custom landing pages, analytics integration as well as several more integrations to make capturing and responding to leads a breeze.

For all the benefits of a custom website, you must be ready to part with a hefty amount and be a lot patient as these have a very long turn around period.

## How to keep the cost of a real estate website down

One of the best ways to avoid spending much on your website is to use a website designer who specializes in creating [real estate websites](/articles/real-estate-listing-sites-kenya/). You will get the peace of mind of knowing that your project is in good hands. You will also get a better quote as the developer already has most of the technology and processes tuned for efficiency.

The other generalized website designers are going to quote a higher price as they have to develop the entire website architecture, the databases and lead capture integrations from scratch. You end up paying more for a poor quality website.

You should also be careful when choosing developers who build the entire site using WordPress. This can be challenging to update or add more features due to the limitation of the WordPress ecosystem. It also exposes your site to all the vulnerabilities of the WordPress framework, requiring you to frequently update the website. Newer real estate specific website developers will build your website on service-based software that receives regular automatic updates.

### Get a free quote

Want a winning real estate website that will get you leads and grow your brand? [Contact us](/contact) today for a free quote

Find out [how to generate leads](/articles/real-estate-online-lead-generation) with your website in this article.


Real estate websites can be expensive, very expensive. But that does not mean you can’t get an affordable one. In this post, I am going to show you several options to get a real estate website that will elevate your business without breaking the bank.

How much does a real estate website cost


The most common reason real estate agents create websites for their brands is to get more leads from online channels. However, a vast majority of real estate websites fail, terribly, at this. This article is a guide to help you capture more leads using your website and finally justify owning a website.

This article contains over 20 website lead generation strategies that work for the real estate industry. Your website can be the most valuable lead generating asset for your business. This article will guide you there.

**_Lets start with the basics._**

A lead is someone who has contacted you because they are interested in any of your company’s listings or services. These leads are website visitors who fill out forms to contact you, or extract your contact information, from your website, to call or send you a message.

A website converts a visitor into a lead by getting that visitor to fill and submit a lead capture form with their names and contact details. Or, by getting them to call or message you through a phone number or email that they got on your website.

## Lead generation strategies using your website

### Clearly show your contacts

Most websites display the phone number only on the Contact Us page. This makes it difficult for website visitors to find your phone number and impacts your leads conversions. You should make sure that you display your contact information at least once on each page.

Displaying a phone number and email address on your website makes it easy for people to contact you for inquires about your services. It also improves consumer trust.
-- image here

### Micro conversions

Create offers that require low investment from your visitors. These could be; a free consultation, an appraisal, subscribe for content, notifications, search alerts. These are the small steps your visitors take into buying your services.

Micro conversions provide valuable data about what strategies are working. They also allow you to create a qualified audience that you can re-market to.

### Online forms

It is going to be hard to capture leads from your website without creating forms. Easy to fill online forms are the basis of online lead capture. You should aim to have a form on each page that you want your visitors to take action.

To better improve your conversion rate you should optimize and constantly test the performance of your forms. Good conversion forms have:

- a clear heading,
- an informative call to action(something other than, ‘submit’)
- the right number of fields
- easy to understand optional and required fields

### Live chat

Add live chat to your website to talk to your website visitors live and guide them into becoming clients. Website visitors expect live chat

### Have a clear call to action

If a web page aims to encourage visitors to contact you, make sure it is clear and easy to find, each page should have one goal that you want the visitors to do.

### Build trust fast

Include testimonials, previous sales, awards and notable media mentions in your website to build trust with your visitors fast.

### Email marketing

Create an email newsletter for your website visitors to subscribe for future

### Events RSVP

Create event landing pages where your website visitors can RSVP to your events

### Remarketing

Set up Facebook pixel to track who visited your website and service them targeted advertising

### Blogging

Write awesome articles that home owners or investors will enjoy reading to capture traffic and entice them to buy or sell with you

### Create high quality videos

Create high quality property videos showing your listing in the most positive light. Videos are the most engaging on all media forms and lead to higher conversions

### High quality images

A picture is worth a thousand words.

### Gated content

Create an awesome piece of content, maybe a research paper, that website visitors will have to provide their contact information to access.

### Design and brand

Build trust and authority with your website visitors. Make sure every thing on your website is easily accessible

### Measure . Test . Improve

Integrate analytics to your website to track the performance of your campaigns and A/B testing new strategies.

### Better error handling

What do you show your users, when they can’t find what they are looking for in your website. When a user’s search returns no results, that is the perfect time to convert that user into a valuable lead by offering them options to expand their search beyond the website, maybe submit their contact information for human support.

### Saved searches

Offer your website visitors the option to save their searches and get notified every time there is a new listing matching their search query.

### Search form

Allow users to search for properties on your website with multiple filters. This allows you to segment your users based on their search queries and show them targeted messaging that will convert them into leads.

### Professional copywriting

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. By hiring a professional to write for you awesome copy that will convert leads.

### Easy navigation

Create easy to access location based or feature based categories for your listings.

### Testimonials

Including testimonials in your website will give you instatnt credibility with new website visitors. This results in a lot more leads coming your way.

### CTAs

The correct Call To Actions in the correct places will astronomically increase your lead generation. CTAs are buttons that tell your website visitors to take a certain action. Actions may be, to contact you, book a viewing or chat with your team.

### Popup and button

User friendly popups are a gentle reminder to your website visitors to contact you. You can use popups to promote an upcoming offer or event. Popups work best when they present an offer, typically with a deadline.

Are you looking for a [real estate website](/). Contact us today for a free quote.

Find the [price of website design in Kenya](/articles/real-estate-website-price) in our latest article.


In this post series you are going to learn everything that there is to know about online lead generation using your website. You will learn everything from common terms to techniques marketers use to get the most from their websites.

Real Estate Lead Generation Using Your Website


Decorating a small space can be challenging and rewarding!

## Color choices.

Color choices can be a fun part of interior design. You should choose a few colors and stick to them, but don’t forget that you can use complementary colors as well. The color wheel will help guide your decisions.

You should also consider the mood or theme you want by using the color wheel in conjunction with other factors such as light and texture (see below).

Color accents are often used to enhance an area or room, but they can also help create a feeling of warmth or intimacy between people who walk through it—whether they share an apartment building or live together in one house!

## Wall decor.

- Keep wall decor simple, clean and minimal.
- Use neutral colors or white walls.
- Use one focal point to draw attention. This can be a sculpture, painting, or photo of your family in the kitchen or living room area that you want people to notice when they walk into your apartment—it’s almost like an introduction!
- Use mirrors to make the space look bigger than it really is (the same way big windows bring light into an otherwise dark room).

## Organization.

Organization. If you want your apartment to feel organized, it's important that you use a color scheme and a color wheel to choose colors for the room. A mood board is another great way to create an organized space by using visual cues such as texture and pattern in order to make decisions about what goes where in your home.

The best way to get started when choosing colors is by using paint chips or swatches from various brands of paint that have been tested out on real walls!

## Personalized touches.

You can add your own personal touches to your home. A few of my favorite things are plants, art and craft projects, photos, paintings and more.

If you have a favorite painting or photo that you want to display in the apartment then it is easy for me to help you with this! Just let me know what kind of space we need for it and I will help bring it into life.

## Minimalist, Scandinavian, or French?

Choosing an apartment interior design style is an important decision, but it can be tricky. There are a lot of styles to choose from, and each one has its own pros and cons. If you're not sure which style to go with, here's what to think about when choosing your apartment's aesthetic:

Minimalist: Minimalism is all about function. The focus here is on the most important aspects of life—like eating meals or sleeping at night—and being able to quickly move through them without distractions (which often means keeping things simple).

Scandinavian: Fashionable throughout Europe, Scandinavia has been known for its simplicity since the 19th century. Its design philosophy encourages people toward minimalism while also embracing modern technology like wood floors or stainless steel appliances; these two things blend together perfectly well in Scandinavian homes!

French: French architecture was created during times when kings ruled over nations instead of countries; this led to many structures built around castles or cathedrals instead of houses filled with families living together comfortably like Americans would expect today!

## Comfortable furniture.

When it comes to apartment interiors, there are many aspects that you need to consider. One of them is furniture. The right type of furniture can make a huge difference in your living space and help you achieve the look that you want for your home.

The most important thing when choosing furniture is comfortability and durability, as well as affordability. Furniture should also be stylish enough so that it doesn't feel out of place with other items in your home or too much like an eyesore when viewed from outside (you don't want guests walking into your apartment thinking "this guy has been sitting around poring over old books all day").

In addition:  If possible try not to buy any pieces unless they're flexible enough so they can accommodate different activities like reading scriptures or watching television shows on Netflix while lying down comfortably on top; otherwise they'll just end up getting thrown away later because they didn't fit anywhere else either due lack flexibility


Decorating your apartment can be a fun and rewarding experience. When you choose the right colors, decorate in a way that makes sense to you, and personalize each room with objects that matter most to you, it will feel like home instantly!

Decorating a small space can be challenging and rewarding!

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